"Science is the great antidote to the poison of enthusiasm and superstition"

- Adam Smith, The Wealth of Nations


Vitanova® is committed to bring you the latest, science-based information to unravel hidden, botanical wisdom, uncover the secrets of longevity and promote a healthier, more fulfilling life. We fully embrace the scientific method of discovery, testing and retesting the knowledge of the past fused with the breakthroughs of today.

In addition to herbal medicines, 100s of our most common pharmacological medicines today are derived from botanicals, including aspirin, morphine, taxol, ephedrine, atropine, digoxin and others. It is the concern of many scientists, specifically ethnopharmacologists, to conserve biodiversity and the knowledge of plants around the world that hold the secrets to healing the body.

By looking at plants through the lens of modern science, indigenous knowledge and biomimicry, we can unveil and honor the mystery of plant wisdom. We are learning so much each year that our greatest discoveries, as great as they are now, are still unfolding. Vitanova is excited to be at the forefront of discovery and to share our life-affirming knowledge with you.